Regenerative Wool

By Alexis Giannotti in Jan 5, 2024

Regenerative Wool.

Farming is at the root of every fiber production. However, farming done the right way can prove to be a pathway to lower global G.H.G emissions related to agricultural activites by adopting regenerative practices to farming—which excludes harmful chemicals, pesticides, tiling and mono-culture. Together with nature, we can flatten the curve and restore our Planet’s health.


What the wool?

Let's get comfy: Merino wool isn't just any fiber—it's nature's answer to premium comfort and performance. With fibers five times finer than a human hair (typically around 50-60µ microns), it's a champion at regulating temperature, warding off wrinkles, and saying goodbye to odors. But here's the kicker: it's not just biodegradable; it's the pinnacle of biobased materials on this planet for its versatility. Depending on its micron thickness, wool can be as soft as a cloud or as sturdy as a rock. We've chosen the finest wool, measuring between 18-19µ microns, for its unmatched ease of use all-year round. Take our Soft Merino Knit Hoodie, for instance—light annd weighteless enough and yet cozy to keep you warm and comfortable for most of mother’s Nature weather. Plus, with its ultra-thin fibers, it's itch-free for ultimate comfort. Feel the difference with all of our Merino-based collection—your wardrobe will thank you later.


What is ZQRX™ certified wool?

ZQRX™ Wool is a wool sourcing programme that focuses on ethical wool grown using regenerative farming principals to tackle climate change and biodiversity loss, protecting native species like plants or birds or offsetting carbon and enhancing local communities. You can also think of it as a scorecard for sheep growers to help them farm wool responsibly. Giannotti proudly incorporates traceable ZQRX™ wool into all our sweaters, directly sourced from New Zealand farms and spun in Italy at our partner Cariaggi's solar-powered facility.

Is Merino wool biodegradable?

Because wool comes from sheep and is composed of keratin, the same protein found in human hair, it can biodegrade in soil. Furthermore, a 2020 study suggests that machine washable wool can biodegrade in water under a period of 90 days even more quickly, unlike synthetic materials which do not.


Is wool sustainable?

The very nature of how the fiber is procured is renewable. Each year, sheep grow out their fleece to keep them warm, then they are sheared without harming them, and then they regrow the fleece. Shearing is a necessity for the sheep as it keeps them cool, clean and able to move about—ensure they live and healthy lives and are able to keep producing more wool.